12 Things Your Website Project Needs

This is Episode 3 of our Marketing Agency Horror Stories Series, and part 2 of our discussion on websites. Learn the 12 core components that every website project must include — and what happens when they get left out. #WebsiteProject #SEO #MarketingAgency #DigitalMarketing 🌐 Learn more about Four Columns Marketing: https://fourcolumns.net/ We help midsize companies take control of their digital marketing infrastructure and build strategies that support long-term growth. 📖 Read the full blog article: https://fourcolumns.net/marketing-agency-horror-stories-episode-3-a-website-downgrade/ 📱 Connect with Four Columns: LinkedIn: https://www.linkedin.com/company/four-columns-marketing Facebook: https://www.facebook.com/FourColumnsMarketing/ Instagram: https://www.instagram.com/fourcolumnsmarketing/ _________________________________ In this episode of Marketing Agency Horror Stories, Doug shares a real example of a major company that launched a new website in 2024 — only to end up with a significant downgrade from their previous site. From there, Doug breaks down the 12 core components that every website project must include. If you are planning a new website, this is what needs to be in your scope of work: 0:00 Marketing Agency Horror Stories: Websites (pt 2) 0:27 Horror Story: A Website Downgrade 1:15 Core Components of a Website Project 1:49 Strategy 2:10 SEO/AEO Analysis 2:34 User Journey & Site Mapping 2:51 Site Design for UX/UI 3:19 Functionality Needs 3:29 Content Development 3:53 Multimedia 4:13 Site Build for Performance 4:35 On-site SEO/AEO Implementation 4:49 QA & Launch Success 5:06 Training & Ease of Editing 5:21 Ongoing Support 5:45 Summary