5 Causes of Ad Discrepancies You Need to Know

If you don't want to argue with your advertising partners over every invoice, you should know what usually causes discrepancies in ad campaign reports. If you're aware of common problems, you can refine your checklist for those make-or-break details when you launch ads or set up tracking tools. We'll walk you through the five most common reasons for ad discrepancies in this video. 00:00 How to calculate ad discrepancy? 00:00 #1 Different measuring methods 02:08 #2 Ad blockers affecting stats 03:10 #3 Filtering invalid traffic 04:22 #4 Different time zones 05:08 #5 Errors in campaign setup 06:50 How to deal with ad discrepancy? » RESOURCES ► 🕵️ How to solve ad discrepancies (blog version): https://epom.com/blog/metrics/how-to-reduce-ad-discrepancy ► Download the free growth checklist for growing your brand: https://epom.com/guides/checklist-for-advertisers » WL DSP 14-day free trial: https://epom.com/free-trial » SAY HELLO! My Team https://epom.com/about » SUBSCRIBE FB: https://www.facebook.com/epomcom/ LI: https://www.linkedin.com/company/2412434