A Beginner's Tutorial to Google Analytics 4: GA4 without the Jargon

Grab Ecommerce KPIs per role checklist 👉 https://clicksdontlie.com/kpi-checklist 🔽 EXPAND TO SEE TIMESTAMPS AND RESOURCES 🔽 In this Google Analytics 4 for Beginners tutorial, I’ll walk through the most essential sections in GA4 just to get you familiar with the interface. I’ve made this video specifically for non-data people, so you don’t need any technical or prior knowledge. --------------------------------------------------------------------------------------------------------- 👋🏼 Work with me 🎓 GA4 for e-commerce course: https://clicksdontlie.com/ga4-for-ecom 📱 Schedule a one-to-one call: https://clicksdontlie.com/analytics-1to1 --------------------------------------------------------------------------------------------------------- 🔗 LINKS MENTIONED in this video: Install GA4: https://youtu.be/0Muk7Fi8p08 Default channel grouping: https://youtu.be/FvtEn-4vvN0 Custom Event tracking: https://youtu.be/SgZET3DZGEw Exploration report tutorial: https://youtu.be/RfYDc2RsNVw --------------------------------------------------------------------------------------------------------- 📝 TABLE OF CONTENTS (00:00) What to expect (01:05) Home report (01:43) Report snapshots (03:13) Real time report (03:29) Acquisition reports (05:10) Sessions vs users explanation (06:32) Customize default reports (08:31) Date selection & comparison (10:44) KPI Checklist (11:48) Landing pages report (13:27) Pages and screens report (14:20) Events report (15:09) Monetization overview report (16:19) E-commerce purchases report (17:16) User purchase journey (17:16) Search bar & insights (19:52) User reports (20:31) Library & saved reports (21:15) Exploration custom reports (23:57) Most useful reports in GA4