| Title | : | A Plan Is Not a Strategy |
| Duration | : | 9 minutes, 32 seconds |
| Uploader | : | Harvard Business Review |
| Added On: | : | 29 June, 2022 |
| Views | : | 4.0M times |
| Likes | : | 0 |
| Source | : | YouTube |
A comprehensive plan—with goals, initiatives, and budgets–is comforting. But starting with a plan is a terrible way to make strategy. Roger Martin, former dean of the Rotman School of Management at the University of Toronto and one of the world’s le
