All Things Audiences, live at Adobe Summit EMEA

#adobe #aep #adobeexperienceplatform #cdp #cx #audiences Great experiences start with great audiences – from large groups that target a vast majority of consumers to finely tuned micro-audiences. Adobe is supercharging the audience creation and management experience, and we invite you to join Adobe product experts as they highlight the newest innovations for all things audiences in Adobe Experience Platform. In this session, learn how: - The new and exciting audience capabilities available in Adobe Experience Platform powered applications, such as the new Audience home page (hello Audience Portal), multistep segmentation experience (hello Audience Composer), and many other capabilities work together - You can deliver best-in-class, highly personalised, and engaging experiences for your customers using audiences from your own systems as well as from Adobe applications Chapters: 0:26 Intro 2:16 Whiteboard Audience Creation 3:44 Audience vs Segmentation 5:08 Real-Time Customer Profile 7:20 Audience As A Currency 9:25 Audience Creation Strategy 10:29 Audience Portal 13:40 Audience Composition 17:39 CJA Audience Publishing 19:41 Look-alike Audiences 21:10 Segment Match 23:57 Activation to Destinations 25:30 Audiences in Adobe Experience Platform 29:13 Q&A