App Store Optimization That Actually Works

In this episode, we sit down with indie developer Wilmer Terrero, who has grown a portfolio of 14+ mobile apps using ASO (App Store Optimization) while working full-time as a software engineer. We go over his app development process, launch strategies, monetization tactics, and how he uses data to continuously improve. 🚀 Join the waitlist for the Incubator: https://www.notjust.dev/incubator 🔗 Follow Wilmer Terrero: X: https://x.com/wilterrero LinkedIn: https://www.linkedin.com/in/wilmer-terrero/ App Store Portfolio: https://apps.apple.com/us/developer/wilmer-terrero/id1676150391 📚 This episode is packed with insights and strategies, here’s what you’ll learn: 👉 How to build and launch profitable apps while working a full-time job 👉 How to validate your app idea through App Store keyword research 👉 How to choose niches with real demand (and which ones to avoid) 👉 How to optimize your app’s icon, metadata, screenshots, and paywall 👉 What makes a successful paywall (price points, durations, free trials) 👉 How to prioritize improving existing apps vs building new ones 👉 The ASO strategy Wilmer used to grow his apps to thousands of downloads 👉 When to use organic growth vs paid campaigns or content marketing 👉 How to use AI tools (like Claude, Cursor) for faster development 💬 Join the notJust Development gang and let's build together: Twitter: https://twitter.com/VadimNotJustDev Instagram: https://www.instagram.com/VadimNotJustDev Facebook: https://www.facebook.com/notjustdev LinkedIn: https://www.linkedin.com/in/vadimsavin Discord: https://discord.gg/VpURUN2 #notjustdev #aso #mobiledevelopment