In this session, delivered just before FIFA World Cup Qatar 2022™, Wenger (ably assisted by FIFA Group Leader Football Performance Analysis and Insights Chris Loxston) explained what FIFA was doing to develop the game in general terms before zeroing in on the key role of data analysis. He and Loxston went on to set out why data is important for coaches and fans, how FIFA collects and analyses that data, and how they planned to present it to fans during the World Cup.
0:00 - Introduction – developing the beautiful game
05:23 - The importance of data
11:52 - The FIFA Football Language and why it's different
17:04 - How FIFA collects and uses data
21:32 - Examples and case studies
31:37 - Data and the fan experience
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