This video explains the theoretical underpinnings of autoethnography as a research methodology. The name autoethnography comes from three core aspects: self, culture, and writing. So, literally, autoethnography is an approach to research and writing that seeks to describe and systematically analyse personal experience to better understand cultural experiences.
Read more about autoethnography here: https://www.lynettepretorius.com/the_scholars_way_blog/autoethnography-what-is-it-and-how-do-you-do-it/
You can read the academic versions of this video here:
https://doi.org/10.1007/978-981-13-9302-0_4 and https://doi.org/10.1007/978-981-19-7757-2_3
(if you do not have access through your institution, you can also read them for free here: https://doi.org/10.26180/20347245 and https://doi.org/10.26180/25962814)
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