Speaker: Aarron Walter
Big data is helping many industries discover new insights creating
smarter companies, and now it’s empowering UX practitioners to see
patterns in mountains of data. Customer feedback, trends in support
issues, analytics, usability test notes, customer interview
transcripts, tweets, blog comments and more can be connected and
searched to find serious flaws in designs or inform the next design.
Research has always been a core part of the UX workflow, but after a
study ends, the wisdom gained often slips into a quiet corner of a
computer to gather dust and never be seen again. By centralizing all
research data and streaming new sources into the pool, designers can
learn more about their audience and make smarter decisions than ever
before. Informed design is successful design, and big data is making
UX smarter than ever before.
