This Blender video demonstrates how to make an animation of a block of concrete crumbling and transforming into text. Blender version 2.8 beta was used for this video.
Link to concrete floor image
http://www.littlewebhut.com/images/concrete_floor.jpg
Blender 2.8 Tutorial: Rendering an Animation
https://www.youtube.com/watch?v=LPbUuMs2i20
Blender website
https://www.blender.org