Building a Referral Program for Subscription Apps

While launching a referral program isn’t a silver bullet for growth, it can be a great source of low-cost, high-intent installs – a nice combination for any app looking to grow sustainably. But referral programs aren’t easy to build, and Apple has historically rejected apps trying to use referral programs with in-app purchase related rewards. In this conversation with Alex Bauer from Branch, we’ll share best practices for building a referral program that actually drives incremental revenue and doesn’t devour engineering and customer support resources. Topics we’ll cover: -Potential business impact -Deep linking basics -Tracking challenges post ATT -Speculation on App Review do’s and don’ts -What incentives to use -How and when to ask for referrals