Carroll’s Corporate Social Responsibility (CSR) Pyramid maps out the levels of responsibility that a firm has to differing stakeholders, and how these can be demonstrated. A fundamental basis is the need for profit (the economic responsibility tier) which ultimately leads to corporate philanthropy at the peak of the model.
Archie B. Carroll worked at the University of Georgia, in the College of Business Administration. His CSR pyramid was published in the early 1990’s. He was the inaugural recipient of the ‘Lifetime Achievement Award in CSR’ from Humboldt University Berlin in 2012.
In this video I will give you a quick tour and explanation of the theory, although this very short video is designed as an intro or recap rather than be all and end all of theoretical study. It’s only a tad over 3 minutes long after all!
