Changing Attribution Models in Google AdWords

👉 Watch the updated tutorial at https://www.youtube.com/watch?v=X-L1YtdBal0 In this video you'll learn how to change the attribution model used for conversions inside your Google AdWords account. And we'll also touch on the options which are... last click, first click, linear, time decay, position based and the data-driven attribution model. EXTRA RESOURCES: Understanding attribution models in Google Analytics: https://www.youtube.com/watch?v=R5iAvF8sHpQ Getting started with Google AdWords: https://www.youtube.com/watch?v=kshBPb-qUTw Google AdWords conversion tracking: https://www.youtube.com/watch?v=WgVOm7pxdOg JOIN MY FREE GOOGLE ANALYTICS COURSE: http://lovesdata.co/rJ0WL TWEET THIS VIDEO: https://ctt.ec/x9KEt SUBSCRIBE FOR MORE VIDEOS: http://www.youtube.com/subscription_center?add_user=lovesdata JOIN THE CONVERSATION! Twitter: https://twitter.com/lovesdata Facebook: https://www.facebook.com/LovesData/ LinkedIn: https://www.linkedin.com/company/loves-data Google+: https://plus.google.com/+LovesData Welcome to my YouTube channel! I'll be teaching you how to get the most out of your data to improve your website and online marketing, with a focus on Google AdWords and Google Analytics. Thanks for your support!