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Chapter 12 - Conjoint Analysis Example - Part 1

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Nov 16, 2021
11:57

In the first part of the Conjoint Analysis exercise, we show how to design a conjoint experiment, analyze the design of the experiment, and estimate the part-worths of the respondent preferences in R. This is Part 1 of a 3 part series for the Conjoint Analysis Example.

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Chapter 12 - Conjoint Analysis Example - Part 1 | NatokHD