Chicago School Explained discusses the theoretical and methodological contributions of the Chicago School of Sociology. Dr. Uma Shankar Pandey discusses how the Chicago School heralded unique qualitative and quantitative methods in the study of society and communication. Symbolic Interactionism and other mass communication research methods are discussed here.
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0:00 Intro
3:29 Mass Communication
5:34 Document as Data
7:18 Symbolic Interactionism
