A 2001 advertisement for the defunct Cingular Wireless phone company. Cingular was established a year before this ad aired, made up of a merger between SBC and BellSouth. In 2004, Cingular purchased the struggling AT&T Wireless, which transitioned to the Cingular brand. That was short lived howver, as SBC, who had a majority ownership of Cingular, purchased the other assets of AT&T corp just a year later. In 2006, the Cingular brand was dropped in favor of the AT&T brand, which was introduced with a modernized logo.