Claude + Shopify = Run Your DTC Store From One Chat (Full Tutorial)

Join 550+ brands, agencies, & performance marketing teams, and get access to all systems, tools, training + unlimited support: https://www.skool.com/scale-ai/about Grab the free Shopify + Claude Operator Playbook here: https://mikefutia.com/claude-shopify-lm/ In this video, I walk through Shopify's brand new connector for Claude. With one click, you can connect your Shopify store directly to Claude Desktop and start managing the entire store from a single chat — no more clicking through admin tabs, no more exporting CSVs, no more switching between five browser tabs to answer one question. I demo what the connector can actually do — adding products, checking inventory, finding products running low, pulling top customers by lifetime value, creating discount codes, running real ShopifyQL analytics queries, and getting strategic recommendations on what to test next. Some of it is incredible. Some of it has real limitations you should know about before relying on it. I show you all of it. This is for DTC brand owners, creative strategists, and agency owners who want to collapse their daily Shopify workflow into a single conversation. The connector is free, ships from Shopify directly, and works with both Claude and ChatGPT. Hope you guys enjoy! Chapters 00:00 The new Shopify + Claude connector 00:43 Connecting Shopify to Claude (60-second setup) 02:10 Adding a new product from a single prompt 04:02 Catalog snapshot + auto-flagging gaps 06:00 Reorder urgency by sales velocity 06:55 Top customers by lifetime value 08:42 Creating discount codes from chat 09:25 Sales report + live analytics dashboard 10:30 Pattern recognition + bundle recommendations