Cluster Analysis is one of the techniques used in Marketing Research. This technique is used for Market segmentation. In this video, Hierarchical & K-mean clustering methods are discussed with an example.
Datafile used in the video:
https://drive.google.com/file/d/0BxwFlYNA7JmESWswQjJsY1dqTzQ/view?usp=sharing&resourcekey=0-jixWx3ZzUjVwwTxIYf3aug
