Speaker: Mike Pratt (Boston College)
In this webinar, we will talk about some basics of qualitative coding and analysis. We will start with discussing terminology, such as what coding is, how it relates to analysis, and how they both fit into the broader qualitative research process. We then discuss coding and analysis at two different levels: "how to do" and "how to think about." As time allows, we will discuss Spradley's (1979) approach to ethnographic analysis and compare it with grounded theory analysis to point out similarities and differences in the approaches. Though the topic, itself, is inherently interesting, we will nonetheless attempt to sprinkle humorous anecdotes throughout.
Readings:
- Pratt, M. G. (2000). The good, the bad, and the ambivalent: Managing identification among Amway distributors. Administrative Science Quarterly, 45(3), 456–493.
- Charmaz, K. (2014). Constructing grounded theory (2nd ed.). SAGE.
- Corbin, J., & Strauss, A. (2008). Basics of qualitative research (3rd ed.). SAGE
- Glaser, B. G. (1992). Basics of grounded theory analysis. Sociology Press.
- Glaser, B. G., & Strauss, A. L. (1967). The discovery of grounded theory: Strategies for qualitative research. Aldine De Gruyter.
- Saldaña, J. (2021). The coding manual for qualitative researchers (4th ed.). SAGE.
- Spradley, J. P. (1979). The ethnographic interview. Holt, Rinehart and Winston.
- Strauss, A., & Corbin, J. (1998). Basics of qualitative research: Techniques and procedures for developing grounded theory (2nd ed.). SAGE.
