Cold Calling Is Necessary
Would you belive me if I said that a cold call on a Friday counts more than a cold call on a Tuesday? I’m going to talk about why cold calling is necessary and how to actually do it. I have made 70,000 outbound cold calls.. making me the most qualified person you know to discuss cold call scripts and how to overcome objections. Prospects will accept calls during “business hours” M-F 10 call blocks over the course of a week Morning 8am-10am, & afternoon 3pm-5pm Anytime a call block is missed 10% of your total output capacity is lost If the average sales rep thinks, “it’s Friday afternoon, prospects don’t want to be bothered”) Prospects are receiving less calls on Friday afternoons Which presents the best opportunity for live convos all week One call away from changing your week, month, quarter! Never underestimate the power of a Friday afternoon cold call *** What it takes to make 100 cold calls per day →https://youtu.be/hXeJ-rk8_Zk?si=0ml8QNwh56JsWQTw Common Cold Call Objections and How To Overcome Them →https://youtu.be/kHkvNtf-t20?si=I9puc4lkLj8tlWSS *** WHY COLD CALLING IS Necessary because not doing only hurts you. The people who do do it will outperform you, or you simply won’t survive. I was coaching an air vent cleaning business owner who told me his biggest problem is that he wants to grow his business but does not want to cold call He feels like he is bothering people and gets in his own way by overthinking it If you belive that Your service benefits people, then it’s actually a disservice not to call them. Prospects need to be cold called otherwise they would not know about how you can help them You are not there to get them to do anything they don’t want to do You are contacting them with the frame of, “I am here to serve you” The air vent cleaning business owner wants to call to let people know that it’s allergy season and clogged vents make things worst, and that his serve purifies the air. This is WHY COLD CALLING IS Necessary *** HOW TO ACTUALLY DO IT I’m going to share a few best practices you can start using today for your script and objection handing. The opening should always be, THE REASON I”M CALLING.. Objection handling is a matter of recognition and frame shifting The prospect says, “I don’t have any budget” Recognize what they just said, “We are not talking money today,” Fame shift, “I don’t expect you to spend on anything that does not come with a clear ROI business case” The purpose of an intro call is to XYZ We just covered what to say and how to overcome objections. In my next video I think I’m going to cover in depth how to overcome the “send me an again objection”, subscribe now not to miss that. #coldcalling #coldcall #softwaresales #techsales *** I started my career in tech sales without any connections or support at a leading software (SaaS) company, and it changed my life. I started out making around $50,000/yr as a sales development rep, and in under 4 years by the age of 26, I was promoted 6 times and made $302,000 as a senior account executive. I've created over 1k YouTube videos helping teach more people about this amazing career as I'm now on a mission to instill my years of industry expertise into others, allowing tech sales to change their lives just like it changed mine. LinkedIn: https://www.linkedin.com/in/trentdressel/ *** Disclaimer: This account serves my personal purpose to establish effective social interaction with professionals throughout the industry, all my statements are purely based on my personal experience and not indicating any individual, or team. All my words can be true, and they can be biased, please have your own judgment.
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