Concept generation methods- Part 2

This video presents the Ideation method for new concept generation. Concept generation methods-Part 2 # Brainwriting for concept generation method-Part 1 # Brainstorming, follow the link as https://www.youtube.com/watch?v=_wfBNa0vKys Brainwriting or 6-3-5 method is a great way to generate new ideas from your team. Based on the 6-3-5 brainstorming technique developed in the late 60's it works especially well for introverts. it is also know as C-sketch method. 'Brainwriting' or 6-3-5 Technique: 6 Participants (+ Moderator optional) Define the problem to be solved Each writes 3 ideas in 5 minutes Pass to person on right 6 rounds 108 ideas in 30 minutes Advantages: Assures active participation, especially from introverts Avoids people dominating the brainstorming session For more info please contact at [email protected] or visit www.cogentumm.comIn