Consent is one of the most misunderstood and incorrectly implemented aspects of modern web tracking. Cookie banners, CMPs, Consent Mode v2, GDPR, and the ePrivacy Directive are often discussed, but rarely explained in a way that connects legal requirements with real-world implementation.
In this webinar, we focus on consent in practice. You’ll learn how consent works in principle, why it matters for analytics and advertising, and how to implement it correctly across both web and server-side environments. We’ll break down common misconceptions, explain what is actually required, and demonstrate a setup you can replicate in your own projects.
Link to get presentation: https://stape.io/news/webinar-consent-jan-2026
=== Useful links ===
- Consent mode in server Google Tag Manager: https://stape.io/blog/consent-mode-server-google-tag-manager
- Cookie banner: all-in-one guide: https://stape.io/blog/cookie-banner-all-in-one-guide
- Server-side tracking and GDPR: https://stape.io/blog/server-side-tracking-gdpr
- Google Consent Mode V2: https://stape.io/blog/google-consent-mode-v2
- Cookies, the GDPR, and the ePrivacy Directive: https://stape.io/blog/cookies-the-gdpr-and-the-eprivacy-directive
- Stape’s Setup Assistant for Google Tag Manager: https://stape.io/blog/setup-assistant-by-stape
- Stape's Website Tracking Checker - free tool: https://stape.io/website-tracking-checker
=== CONNECT with stape.io ===
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✭ Community: https://community.stape.io/
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