Conversion Rate Optimization (CRO) is the process of improving your website or campaign performance to increase the percentage of users who take a desired action, such as making a purchase, signing up, or clicking a link. It focuses on understanding user behavior and making small, strategic changes that lead to better results.
In this short video, you’ll get a simple and clear idea of what conversion rate optimization is and why it plays a crucial role in digital marketing. It helps you think beyond just attracting traffic and shifts the focus towards turning that traffic into meaningful outcomes.
#designthinking #snsdesignthinkers #snsinstitutions
