Copywriting Tutorial: Run a Customer Interview Call (LIVE Example)
This video is from my Copywriting Masterclass which you can learn about here: http://bit.ly/copyclass8 Customer Interview calls are so much fun & allow you to truly step into the shoes of the people in your target audience. In this video you will see me run through a full customer interview call to see what this process looks like. On this call I speak with Andrew who is making the transition to become a Freelance Copywriter. When you're watching this video you may be intended by my typing speed. Don't worry. There is no need to type out your notes live like I did in this video. Most of the time it is best to record these calls & only take small notes to help you figure out what you want to ask next. Then you can listen to the recording & make more detailed notes about the main pain points that came up. Tips On How To Record Your Customer Interview Calls: Always ask permission from the person you're talking to right from the beginning of the call. To get people to go on a call with you I find it helpful to offer some kind of freebie in exchange for their time. To schedule these Customer Interview calls I setup an event using the service Calendly & then send the invite link for other people to book a time that works for us both. If you're using Skype on a Mac download my favorite tool for recording conversations called: ecamm Skype Call Recorder If you're recording a phone call using an iOS device download my favorite app: TapeACall I don't have any more recommendations for Windows & Android devices but if you search for call recorder there are lots of available options out there. Have a great day! Eric John Campbell
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