Create an Attribute Group in Contact Builder

Cameron Robert steps through how to create and populate an Attribute Group using the Data Designer in Contact Builder. He then shows how to use the newly created Attribute Group as Contact Data in a Decision Split in Journey Builder. Key Moments: 0:00 - Introduction 0:42 - Data Relationship Overview from AMP-E03 1:36 - Create an Attribute Group in Contact Builder 3:32 - Add Relationship in Attribute Group 6:59 - Attribute Group Relationship Overview 7:43 - Contact Data in Journey Builder 9:25 - Summary ▶️ AMPscript Exercise AMP-E03a - Lookups & LOOPs 1: https://youtu.be/7Hi01EjGEKk 📄 AMPscript Exercise AMP-E03: https://github.com/camrobert/SalesforceMarketingCloud/tree/main/Challenge/AMP-E03 📄 AMP-E03 Data Views: https://dbdiagram.io/d/621e00ea54f9ad109a3add6d Contact: https://www.linkedin.com/in/camrobert/ https://www.cameronrobert.com.au/ https://twitter.com/AusCamRobert Music: https://www.bensound.com