Creative Problem Solving: Anatomy of a Problem Definition

Dr David Hall, founder & CEO of The Ideas Centre (www.ideascentregroup.com) talks about how to define and understand your problem in order to find a solution that works - and that is both novel and useful. Find out the criteria for your problem statement and the tense it should use, and why using the words 'we' and 'and' is a bad idea. By being rubbish at problem definitions we stop ourselves from truly understanding the issue, and therefore will never be able to solve it!