Customer Segmentation in R using RFM Analysis

** R Data Science Certification Training: https://rsquared-academy.thinkific.com/ ** This Rsquared Academy video on 'RFM Analysis for Customer Segmentation' will help you understand how we can use RFM (recency, frequency, monetary) analysis for segmenting customers. Following are the topics discussed: 0:00 Welcome & Course Resources 4:06 Case Study - Introduction 11:24 What Is RFM Analysis? 19:42 How to compute recency, frequency and monetary value? 25:40 How to generate recency, frequency and monetary score? 46:51 How to use RFM score to define customer segments? 53:30 Case Study 1:13:56 Shiny App Demo Free Online Course: https://rsquared-academy.thinkific.com/courses/customer-segmentation-using-rfm-analysis Blog Post: https://blog.rsquaredacademy.com/customer-segmentation-using-rfm-analysis/ Course Materials: https://github.com/rsquaredacademy-education/online-courses RStudio Cloud: https://rstudio.cloud/project/416146 Slides: https://slides.rsquaredacademy.com/rfm/rfm.html #RsquaredAcademy #rfm #rfmanalysis #rfmrpacakge #rprogramming #rtutorial #RTraining Do subscribe to our channel and hit the bell icon to never miss an update from us in the future: https://bit.ly/2O6JD7b ----------------------------------------------------------------------------------------------------------------------------------------------------- Free Courses: https://rsquared-academy.thinkific.com/ Blog: https://blog.rsquaredacademy.com R Packages: https://pkgs.rsquaredacademy.com/ Shiny Apps: https://apps.rsquaredacademy.com/ GitHub: https://github.com/rsquaredacademy Twitter: https://twitter.com/rsquaredacademy LinkedIn: https://in.linkedin.com/company/rsquared-academy ** ----------------------------------------------------------------------------------------------------------------------------------------------------- For more information, Please write back to us at [email protected] or call us at +91-9606872504