In this video tutorial, we explore how to effectively use data-driven and manual customer segments in Customerio.
We demonstrate how to create these segments, and how to utilize attributes to target specific demographics. This includes a detailed walkthrough on how to filter based on email address types and account creation dates, as well as understanding the use of filter logic operators for advanced grouping.
We also create a manual segment, indicating different methods of manual data entry to a segment.
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00:00 Introduction to Segments and Customers
00:21 Accessing Segments in Customer
00:47 Creating Data-Driven Segments
01:17 Adding Conditions to Data-Driven Segments
01:55 Advanced Filtering and Grouping in Data-Driven Segments
04:22 Saving and Viewing Data-Driven Segments
05:05 Creating Manual Segments
05:24 Adding People to Manual Segments
05:57 Adding People to Manual Segments via CSV and Workflow
07:31 Conclusion and Comparison of Data-Driven and Manual Segments
