Design Amplification | Found Studio | OFFF HIVE 2026

Learn how Houdini's TOPS context has amplified our workflows through a diverse set of outputs, including how we've combined it with existing workflows, AI and print. Clayton Welham, Partner and Executive Creative Director of Found, has over 20 years of experience as a designer, director and visual artist. He's led teams across a diverse range of animation, live-action, XR and experiential projects in both conceptual and technical capacities. He maintains an excellent understanding of our evolving industry and works with both traditional tools and bespoke visual systems, blending a passion for fundamental craft with innovation to drive Found's creative vision forward. Kieran Gee-Finch worked as a motion designer for over a decade, working on film installations, AAA game franchises and blockbuster films. He's currently a design lead at Found, where he focuses on Houdini-driven R&D and creative setups. 00:00 Intro & Found Studio Background 01:38 Leveraging Houdini TOPS for Design 02:58 Commercial Case Study: Guinness Smooth 03:52 Visualizing Hair for L'Oreal 05:12 London Craft Week Hero Images 08:11 Dropping Paint: Translating Math to VEX 10:38 Deep Dive: Procedural Build & Rasterizing 13:06 TOPNet Workflow & Batch Rendering 15:57 Vessel Project: Iteration for Print 19:00 Applying Handcrafted Materials in Houdini 21:46 Scaling Assets for a Global Campaign 23:51 The Vessel Book: Unique Generative Prints 33:20 Houdini R&D Reel & Final Q&A #offf2026 #offfhive2026 #motiongraphics #houdini #mograph #FoundStudio #ProceduralDesign #HoudiniTOPS #GenerativeArt