Designing Logos: Tips for Absolute Beginners

A colleague asked questions about logo design for beginners, so I made a video! Get tips and tricks on designing logos in this short video for beginners. I discuss what software to use, how well generative AI designs logos today (February 2024), and visual decision-making using typography, color, and shapes to create engaging marks. I also cover basic practical concerns when developing a visual mark with examples from my own design work to help get you started designing interesting identities.