The Diffusion Dynamics model clarifies how BIM (and other innovations) diffuse across markets through Top-Down, Middle-Out and Bottom-Up dynamics. The model explains how BIM adoption is subject to different types of diffusion pressures: Coercive, Normative, and Mimetic.
For more information about this model, please refer to BIM ThinkSpace Episode 19: http://bit.ly/BIMEpisode19
