Digital transformation at adidas

VP of Footwear Design Ilka Liebmann discusses her experience of Gravity Sketch from a joint project between adidas Originals and De Montfort University. The project aimed to upskill students in 3D design to prepare the next generation of talent with the latest industry tools, and explore how digital tools can improve the design process. A key goal was to integrate 3D design into the workflow to enhance communication, collaboration, and efficiency Watch the full session from Around 2024 here: https://youtu.be/15HGyHtQX4E Be sure to sign up to our upcoming Around Spotlight on Feb 25th! https://events.ringcentral.com/events/around-spotlights-2025q1?utm_medium=org_social&utm_source=youtube&utm_campaign=701nz00000oxqxiiab - Sign up to LandingPad.me and access a folder of free 3D models and content created by the community, and available for export in FBX, OBJ, IGES, STL formats and more: https://landingpad.me/bonus/files/3D%20Assets/Community%20Creations Get started with beginner tutorials: https://www.youtube.com/playlist?list=PLdcetkoP2x8Q8U71Zm92zhUJLYV0k3nbH Catch up on the Around 3D Design Festival 2023: https://www.youtube.com/playlist?list=PLdcetkoP2x8T3yvNkz1WIL9OFYbPVwNaM Join the Gravity Sketch Discord Channel: https://discord.com/invite/nMs73Zw Gravity Sketch helps bring better products to life through enjoyable collaborative and creation experiences that unlock clear communication and creativity: https://www.gravitysketch.com/?utm_source=youtube&utm_medium=org_social