In this episode we're going to gain insights into our (currently) anonymous audience. We'll create segments based on content interest (Content Profiling) and we will look into identifying individual users based on unique identifiers.
These two powerful concepts - built in to the Sitecore Experience Platform - provide a huge advantage over classic analytics tools like Google Analytics.
The tool I used is called xConnectHelper and is available at https://github.com/lowedown/xConnectHelper
Check out the blog post for code samples on how to identify users and set contact facets:
https://sitecoreblog.marklowe.ch/2019/10/disa-episode-3-content-profiling-identification/
