In Episode 1 of the Programmatic Intermediate Series, we take a deeper look at Brand Safety & Viewability in DV360 โ focusing on practical implementation, optimisation, and reporting.
This video goes beyond basics and shows how programmatic professionals actually manage risk, improve viewability, and scale campaigns efficiently.
๐ What youโll learn:
Advanced understanding of Brand Safety vs Brand Suitability
MRC Viewability standards and how they impact performance
Working with verification partners like Integral Ad Science, DoubleVerify & Oracle Moat
Setting up Brand Safety controls at Advertiser, Campaign & Line Item level
Using Active View to target and optimise for viewable impressions
Pre-bid vs Post-bid strategies and when to use each
Key reporting metrics: vCPM, IVT, measurable impressions & more
Balancing scale vs safety without over-restricting inventory
๐ Designed for marketers, analysts, and traders who already understand the basics and want to execute and optimise campaigns more effectively.
๐ Next Episode: Audience Strategy & Data in DV360 (1P, remarketing & lookalikes)
