Elaboration Likelihood Model | LearnPsychology

In this video we take a look at the Elaboration Likelihood Model of Persuasion! References: Baron, R.A., Byrne, D., Branscombe, N.R., & Fritzley H.V. (2011). Attitudes: Evaluating the Social World. In R. A. Baron, Mastering Social Psychology Canadian Edition (pp. 28-58). Pearson Canada, Toronto ON. Gass, R.H., & Seiter, J.S. (2016). What Constitutes Persuasion? In R. H. Gass, Persuasion: Social Influence and Compliance Gaining Fifth Edition (pp. 23-42). Routledge, New York, NY.