Emirates NBA Cup

🏀How did the NBA launch a digital scavenger hunt to boost fan engagement? During an Emirates NBA Cup commercial featuring NBA All-Star Steph Curry, the NBA invited fans to scan a Flowcode and join the Crack the Code digital scavenger hunt. The grand prize? A trip to Las Vegas for the Emirates NBA Cup Championship game. This activation went beyond fan engagement, giving the NBA the ability to: ✔️ Track geolocation: Understand where fans are participating in real time. ✔️Collect first-party data: Gain direct insights to better connect with their audience. ✔️Track conversions seamlessly: Ensure fans have a frictionless journey from scan to participation. ✔️Retarget fans who engage: Build deeper loyalty by re-engaging with participants. ✔️Measure ROI: Accurately gauge the impact of their efforts with actionable analytics. We’re proud to partner with the NBA to power innovative fan-first activations, proving that Flowcode is the ultimate tool for connecting brands with their audience and driving meaningful results! If you want to learn more, reach out: [email protected] #Flowcode #NBACup #ScavengerHunt #qrcode #FanEngagement