EP32 Michael Katz

On this episode of Human Unicorn, we sit down with Michael Katz, a true architect of the modern ad tech and data ecosystem. As Founder & CEO of Interclick, Michael built one of the earliest data-driven advertising platforms—taking it public in 2009 and ultimately selling it to Yahoo for $270M, marking a defining moment in the rise of programmatic advertising. He later co-founded and now leads mParticle as CEO, scaling it into one of the world’s leading customer data platforms (CDPs), helping top global brands unify data across every consumer touchpoint to drive smarter marketing and better customer experiences. We unpack the evolution from early ad tech to today’s data infrastructure layer—what changed, what didn’t, and where the real leverage is now. From signal loss and privacy shifts to the future of identity and personalization, this conversation goes deep into the systems shaping how companies understand and reach people. If you care about data, growth, and the invisible architecture behind modern digital experiences—this one’s for you. #cdp #customerdataplatform #adtech #datainfrastructure