Daria Casciani (POLIMI)
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The lecture focuses on ethnography, providing an historical overview and definition from its beginning in the anthropological discipline. This lecture describes the main principles, features and opportunities of ethnography referring to the practices and processes associated to ethnographic research, the main tools and strategies such as observational studies, interviews and participants provided contents and related field notes. In addition, the lecture highlights the main type of ethnographic research methodologies, applied to design and architecture (such as focused ethnography) and also happening in the digital realm (such as digital ethnography, virtual ethnography and netnography).
