This event study in Excel is based on an assignment in my Investments course.
For background on the intuition of event time, I have created this video: https://youtu.be/IfP1x1kAZBA
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General Recommendations for Finance Reading
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Fundamentals of Investments: http://amzn.to/2r9gCXC
The Intelligent Investor: http://amzn.to/2sGY6rt
A Random Walk Down Wall Street: http://amzn.to/2r9qX5N