Exploring Google Analytics Acquisitions Reports & Data

In this video, you’ll hear some of the following: "Knowing your biggest and most profitable traffic sources is essential. Once you have that information you have a better idea of where you should spend most of your time and efforts and guess what miracle of miracles you can find all of this information and more in google analytics more precisely. You can find all kinds of data and insights into traffic acquisition in the google analytics acquisition reports section. The most amount of traffic to your website but that's not all although there are separate report sections in google analytics for behavior and conversions. The overview subsection in acquisition also gives you behavior and conversion details for each traffic generating channel for instance the overview page gives you information on the channels that generate the most traffic to your website the bounce rate the page per session and average session duration for traffic coming from each channel and the goal completion rate for traffic coming from different channels in terms of goal completion and probably revenue the overview page quickly informs you on how well each of your channels is performing you can easily identify whether say referral or email is the best source of traffic for you using this information you can focus your marketing efforts in the right direction and optimize your online marketing your traffic channels include direct traffic that is visitors coming to your website following an untraceable path To get started, locate ‘Acquisition’ in the left sidebar. As you click on it, you will see even more options. The Acquisition section has six different subsections: 1) Overview 2) All Traffic 3) AdWords 4) Search Console 5) Social 6) Campaigns Identifying your most productive and profitable traffic sources is the first step towards optimizing your online marketing efforts. Without this knowledge, you will have no way to know which traffic channels should require most of your attention". #Exploringgooglenalytics#Analytics#Seo