In 2020, we were commissioned to create a full-year global campaign for Facebook. They wanted to create a campaign that highlights the value of their data-driven insights. Targeting small businesses and their seasonal shopping potential on the platform, the campaign was to reach audiences on Facebook and out in the world.
Briefed during the global pandemic, our options became more limited. We worked thoughtfully, carefully to pinpoint the safest production solution, without limiting our creative vision. With 35 global markets in mind, we created a high-quality CGI design system that allowed for consistent creative and customizable messaging.
