Fast-turnaround production teams in news, sports, and live entertainment face pressure to deliver content from camera to audience at unprecedented speeds, but traditional workflows rely on costly or proprietary systems. The open-source Time-addressable Media Store (TAMS) API on AWS enables content-centric, cloud-native workflows from live video and direct camera ingest through editing, AI-powered automated highlight generation, MAM integration, and export for VOD and social media. The demonstration showcases MXL-to-TAMS interoperability and an end-to-end cloud workflow where media is stored once and immediately accessible across the entire production pipeline.
