Simple, relatable ways to explain complex UX strategy concepts like UX vision, goals, OKRs, and outcomes. Translate UX strategy into language anyone on your team can understand.
Read More // https://www.nngroup.com/articles/ux-strategy/
Watch Next // https://www.youtube.com/watch?v=HALd9OsQw_A
Learn more with our courses:
**Becoming a UX Strategist** (live online) // https://link.nngroup.com/yt-becoming-ux-strategist
**Demonstrating UX Value** (self-paced) // https://www.nngroup.com/contents/self-paced-courses/demonstrating-ux-value/
Chapters:
00:00 Introduction
00:26 UX Strategy
01:19 UX Vision
02:01 UX Goal vs. UX Objective
02:34 Output vs. Outcome
03:28 OKRs vs. KPIs
04:23 Journey vs. Interaction
05:04 Conclusion
Stay connected:
Newsletter // https://link.nngroup.com/yt-newsletter
Linkedin // https://www.linkedin.com/company/nielsen-norman-group
Instagram // https://www.instagram.com/nngux/
Threads // https://www.threads.com/@nngux
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