FINALLY! Podcast Advertising Explained!

Does podcast advertising industry lingo have you feeling like you need a full-time translator? Does a midroll ad need butter? Maybe? Whether you want some fast cash to cover the cost of your kombucha or a luxury NFT, this video clears up the essential things you need to know as a creator. We've collected the most common podcast advertising questions from Libsyn's AdvertiseCast Marketplace team from podcasters for this video. From make-goods and measurement to process and payout, we cover the essential terms a podcaster needs to know. So are you and your podcast ready for podcast ads? The answer just might be in some simple math. Ready For Ads? Check out these links to learn more! AdvertiseCast - https://www.advertisecast.com/ Libsyn Auto Ads - https://libsyn.com/autoads ========== CHAPTERS ========== 00:00 Introduction 00:24 Ad Marketplace 01:01 What Are the Types of Podcast Ads? 01:25 Baked In Ads 02:19 Dynamic Host Read Ads 03:27 Programmatic Ads 04:34 Where Do You Place Ads? 05:02 Ad Placement and Potential Revenue 05:43 How Do Podcasters Get Paid For Ads? 05:56 CPM Explained 06:33 MATH ALERT! Payouts 07:39 How Are Ads Measured? 08:31 Attribution: Tracking Ad Performance 09:21 What is a "Make Good"? 09:58 Are You Ready For Ads? 11:34 Alternatives to Ads: Memberships! 12:02 Have you started running ads? Let us know in the comments 12:19 Learn more with Dave Hanley and Sounds Profitable More Libsyn Resources --------------------------------- 🆘 For help: https://libsyn.com/support/ 🎧 The Feed: The Official Libsyn Podcast: https://thefeed.libsyn.com/site/ 𝕏 X: https://twitter.com/libsyn 📘 Facebook: https://www.facebook.com/libsyn 💼 LinkedIn: https://www.linkedin.com/company/libsyn/ 🧵 Threads: https://threads.net/libsyn 📷 Instagram: https://www.instagram.com/libsyn/ ⌨️ Blog: https://libsyn.com/blog/ 🌟 Start your podcast with Libsyn — use code STARTNOW to get 1 month of free Libsyn hosting today! -https://signup.libsyn.com/?utm_campaign=4607793-LH_MRK_25_YouTube&utm_source=youtube&utm_medium=channel 🎙️ ABOUT LIBSYN 🎙️ Libsyn is the leading podcast hosting platform that empowers creators to produce, distribute, and monetize their content with ease. #podcastmarketing #monetization #podcastadvertising #libsyn #advertisecast