Fraud Prevention Methods: Device Fingerprinting

Want to see how Chargeback Gurus can help your business prevent fraud and chargebacks? Schedule a demo with us here: https://hubs.ly/H0mgh-T0​​ One of the most effective ways for a fraudster accomplish their goal is to remain anonymous while online. It's a fraudster's best weapon, and regulations and demands for privacy for consumers makes it even easier for these fraudsters to slip through the cracks. Not every internet user can tell you exactly what a cookie is, but most of them know what you’re supposed to do with them—delete them regularly. The old methods of tracking identities online have fallen by the wayside as consumers grow increasingly alienated by invasive online marketing techniques and governments enact stronger laws to protect privacy, like the GDPR. Unfortunately, this makes it easier on fraudsters. Device fingerprinting is one way that can help solve this problem. Device fingerprinting is a reliable and non-invasive way to assign persistent identities to the users who visit your website, making it possible to spot fraudsters ahead of time and stop them from coming back. When device fingerprinting gets down to the very specific details and data for identifying customers, it becomes a very effective way to prevent fraud, and therefore, chargebacks. It can be an effective way to prevent both account takeover fraud and card testing fraud. However, it is important to note that this fraud prevention method is not foolproof. One way that fraudsters can try to get past this is by using a multitude of devices when going about their schemes. Because online fraud is constantly evolving and fraudsters are developing new tactics, companies like Chargeback Gurus seek to find innovative ways to prevent fraud and chargebacks in an individual and specialized way for their merchants. To find out how they can help you with your fraud and chargeback problems, click the link at the beginning. Read the article: https://www.chargebackgurus.com/blog/device-fingerprinting ©Chargeback Gurus 2021 Production: Emily Woodward Narration: Phil Claffey