Gioia method and grounded theory

Grounded theory is a qualitative research approach with two interpretations: one where theory emerges directly from the data without prior testing, and another defined by specific procedures derived from foundational texts. The Gioia method is a specific implementation of grounded theory. This method, named after a leading expert in management research, focuses on a single case study over time, examining people's interpretations of events and their impact on the future of the studied organization. Unlike quantitative research, which has standardized methods of data analysis and presentation, qualitative research lacks such universal standards. However, the Gioia method has gained prominence for its structured approach to analyzing qualitative data, involving open coding and the construction of data structures. The method emphasizes building theories based on people's interpretations and presenting them as processes unfolding over time. This video contains an explanation of the "Gioia methodology" aimed for master students. The presentation is based on the following three sources: Gioia, D. A., Corley, K. G., & Hamilton, A. L. (2013). Seeking qualitative rigor in inductive research: Notes on the gioia methodology. Organizational Research Methods, 16(1), 15–31. https://doi.org/10.1177/1094428112452151 Langley, A., & Abdallah, C. (2011). Templates and Turns in Qualitative Studies of Strategy and Management. In D. D. Bergh & D. J. Ketchen (Eds.), Research Methodology in Strategy and Management (Vol. 6, pp. 201–235). Emerald Group Publishing Limited. Gehman, J., Glaser, V. L., Eisenhardt, K. M., Gioia, D., Langley, A., & Corley, K. G. (2018). Finding Theory–Method Fit: A Comparison of Three Qualitative Approaches to Theory Building. Journal of Management Inquiry, 27(3), 284–300. Link to the slides: https://osf.io/jef5h