Google Ads Audience Targeting: "OR" vs "AND" Logic Explained

Are your Google Ads burning through cash because you're accidentally targeting the wrong people? 🤔 Most advertisers think they're narrowing their audience when they build it, but in reality, they're making it bigger and bigger! ✅ PPC Cost-Cutting Cheatsheet: https://www.scottredgate.com/cheatsheet In this video, I’m breaking down a critical mistake that causes advertisers to waste time and money on broad, "bloated" audiences. I'll explain the difference between "OR" logic and "AND" logic and show you exactly how to find the intersection of your target segments so you can stop the budget bleed. 🔍 We'll cover: ✅ The common mistake that makes your audience bucket twice as large as it should be. 📊 ✅ Understanding "OR" logic vs "AND" logic in the Google Ads interface. 💰 ✅ Why standard selections expand your reach instead of refining it. 🚫 ✅ How to use Combined Segments to create layers and narrow your target list. 💻 ✅ A step-by-step example of narrowing an audience using specific affinities. 💡 ✅ Why you should be using the exclusions option at the bottom of the tool. 🛡️ Timestamps 0:00 The biggest mistake in Google Ads audiences 0:45 Why your audience is getting bloated 1:10 Understanding OR logic vs AND logic 1:35 How to use Combined Segments to narrow reach 2:05 Step-by-step: Creating audience layers 2:25 Search and Display network limitations 2:38 Using exclusions to refine your list Other resources: 🛠️ The tools I use to grow my business: https://www.scottredgate.com/toolkit 👉 For more money-saving marketing tips, visit https://www.scottredgate.com/ 👉 Subscribe to channel: https://www.youtube.com/scottredgate?sub_confirmation=1 💬 Contact Me: https://www.scottredgate.com/contact 💪 AI Online Marketing Playbook: https://www.scottredgate.com/playbook #googleads #smallbusinesstips