Google Ads Keyword Match Types Explained

This is why I don't use Phrase Match Keywords anymore! As you know Google Ads has changed how it targets user searches with it keyword match types. While there are still 3 different types of keyword match types you can use in Google Ads being [exact], “phrase” and broad, because these match types operate differently for best results you also have to updated how to use keyword match types with Google. 👉 Optimise your Google Ads campaigns the RIGHT way with my UPDATED Optimisation Checklist for Search, Performance Max & Display campaigns: https://www.definedigitalacademy.com/service-based-checklist #googleadstutorial #googleads2024 #googleadstutorial Get more support from Aaron 😀 👉 Discover the RIGHT way to set up & optimise your Google Ads campaigns with my easy to follow courses (over 3,000+ happy students): https://www.definedigitalacademy.com/courses 👉 Join 350+ like-minded individuals and get personalised support in my exclusive 10x Google Ads Community: https://www.definedigitalacademy.com/10x-google-ads-community 👉 Ready to Ditch Your Agency & Scale with Google Ads? Get Direct 1:1 Coaching & Strategy from Aaron & his team with ‘On Demand’ Apply Now: https://www.definedigitalacademy.com/on-demand For more details from Google about match types check out: https://support.google.com/google-ads/answer/10286719?hl=en-AU#:~:text=In%20February%202021%2C%20Google%20Ads,the%20meaning%20of%20your%20keyword