Learn how you can report on Google Ads in Google Analytics. You will walk through the standard report, how to create a custom exploration report, and cover the advertising reports you can use to report on the performance of Google Ads campaigns. Let's get started!
YOUR EXTRA RESOURCES:
○ Using key events to track conversions – https://youtu.be/XxCUVqhovEA
○ Google Analytics tutorial series– https://www.youtube.com/playlist?list=PL1vNrn711L8T8HLFj4ghhXydctPMXSv3l
○ Import key events into Google Ads – https://youtu.be/RKgJLjSzdYE
○ GA4 Course (paid) – https://www.lovesdata.com/courses/google-analytics-4
○ Google Ads Course (paid) – https://www.lovesdata.com/courses/google-ads-fundamentals
JUMP TO A TOPIC:
00:00 Introduction to Google Ads reports
00:38 Link Google Ads and Google Analytics
02:54 Standard Google Ads report
05:49 Google Ads custom exploration report
08:29 Advertising reports
10:58 Next steps
Join our courses: https://www.lovesdata.com/courses
Subscribe to our YouTube channel: http://www.youtube.com/subscription_center?add_user=lovesdata
