Google Analytics 4: New vs Returning Users | Do NOT Use Them

KPI Cheat Sheet 👉 https://clicksdontlie.com/kpi-checklist In this video, I’ll explain new & returning users in Google Analytics 4. I’ll also tell you why they are unreliable metrics in GA4, because of browser cookies. This is not only a problem for GA4, but for most web analytics tools. -------------------------------------------------------------------------------------------------------- 👋🏼 WORK WITH ME 🎓 GA4 for e-commerce course: https://clicksdontlie.com/ga4-for-ecom 📱 Schedule a one-to-one call: https://clicksdontlie.com/analytics-1to1